Friday, June 29, 2012
Speedo Unveils Retail Booth in Aqua Zone….
Olympic swim trials are underway where US Swimmers are pushing the limits in hopes to make the USA Olympic Swim Team for London 2012. While the trials offer swim fans the opportunity to meet the best on the swim deck and to show country pride, it is also a chance to explore the Aqua Zone with entertaining games, retail stores, autograph sessions with the nations best located in the Century Link Center in Omaha, NE. On Saturday, Speedo was proud to debut its Retail Booth and Pace Club Booth in the Aqua Zone. The Retail Booth features 10,000 square feet of Speedo and event merchandise. Following approximately 110 hours of building and set up, it’s jaw dropping design features a Goggle Bar where customers can get specially fitted by the Goggle Doctor, a Footwear Locker Room showcasing Speedo’s latest Canvas Slip On shoes and Boots, a 40 foot long T-Shirt wall featuring all 39 t-shirts that are available, and a Team Speedo Collection circular shopping zone where fans can find the latest and greatest apparel inspired by Michael Phelps, Ryan Lochte and Natalie Coughlin.
My Role: Concept and Development, Booth Design, Production, Visual Merchandising, Creative Direction
Friday, June 8, 2012
When I was 14 years old, I was initiated into a unique Boy Scout organization called the Tribe of Tahquitz. This was a organization that had a rich history as the honor scout organization for the Long Beach Area Council. Not only did I spend many did I learn to work hard, make life time friends, and learn valuable skills to succeed in life, I was given opportunity to follow my passions. This is one of my first commissioned murals up at the Camp where i served as a lifeguard and boating instructor for each summer. During the last visit up to camp the remains of my surf inspired mural up at the pool is now after 13 years fading away.
As a Speedo USA in-house artist/designer I decided to help the company put some culture in their workspace and started miscellaneous art projects to be installed around the office. This was a standard silicone training fin that found itself sculpted into a piece of wall hanging art paying homage to the FS3 Elite swim system. It is now installed in our LA headquarters in the lobby.
Friday, June 1, 2012
A boy met a girl and well, lets say that the rest is history. One the backside this is the ONE and every guy, when he meets "that girl" wants to do get her to say yes in the most memorable way. After all, that is the last tale she is telling her lady friends until the sun falls into the ocean. I decided to give it a stab at creating something completely unique to represent the moment I always knew I would be able to deliver on. Here's how it went down. I composed a composite art piece that told the story of our love in a visual and well, an artistic way. I linked up with the good people at the Museum of Latin American Art in Long Beach and had the masterpiece displayed in the Sculpture Gardens. Needless to say she was speechless (but managed to squeeze a "yes" out), and we couldn't be happier... Fellas, I saw your bended knee and raised you a custom art piece straight from the heart.
Tuesday, May 29, 2012
The artwork and design are given life on a vibrant purple Shirt for the Tribe Of Tahquitz - Long Beach Area Council, BSA summer camp staff uniforms.